Former Made in Chelsea star Jamie Laing, known for founding Candy Kittens, is set to join the cast of Dragon's Den as a guest investor.

Jamie Laing, the former Made in Chelsea star and co-founder of the successful vegan sweet company Candy Kittens, has secured her place on the popular business reality TV show Dragon’s Den. The upcoming 23rd series will feature Laing as a guest investor, offering valuable insights and potentially life-changing investments to aspiring entrepreneurs.

Laing's journey with Candy Kittens began in 2012 when she and her partner launched the vegan confectionery brand, which quickly gained traction and recognition for its innovative products. The venture not only showcased Laing’s business acumen but also highlighted her commitment to sustainable and ethical practices. Her experience as a founding entrepreneur makes her an ideal candidate for Dragon's Den, where contestants often seek guidance and funding from seasoned investors.

The addition of Jamie Laing to the show adds another layer of diversity in terms of both background and expertise. As a guest investor, she will bring her unique perspective on the vegan market and consumer trends, potentially providing fresh insights that could be invaluable for emerging businesses. Dragon's Den has long been known for its diverse panel of investors, including celebrities, business moguls, and industry experts, all aiming to help promising startups grow.

For aspiring entrepreneurs watching at home, Laing’s involvement serves as a testament to the potential success in launching innovative ventures. Her journey from Made in Chelsea contestant to business owner and now investor on Dragon's Den exemplifies the transformative power of hard work and determination. As the 23rd series unfolds, viewers can look forward to seeing how Laing navigates the challenges and opportunities that come with investing in promising startups.

This new addition to the Dragon’s Den panel is set to captivate audiences and inspire a new generation of entrepreneurs, highlighting the importance of creativity, sustainability, and ethical business practices.