Zarea Limited Expands to Dubai with New Subsidiary

Zarea Limited, a prominent commodities B2B platform in Pakistan, has made significant strides in its international growth strategy by establishing a fully owned subsidiary in Dubai, United Arab Emirates (UAE).

The publicly listed company communicated this development in a notification submitted to the Pakistan Stock Exchange (PSX) on Tuesday.

The notice stated, “We are pleased to announce that, following approval from Zarea Limited’s Board of Directors, the company has successfully incorporated a wholly owned subsidiary in the UAE under the name ZAREA COMMERCE FZCO.”

Zarea emphasized that the creation of this UAE-based entity signifies a crucial milestone in its worldwide expansion plans.

“With the opening of our regional headquarters in Dubai, Zarea is now strategically positioned to penetrate international markets and reinforce its leadership in technology-driven B2B commerce.

“This endeavor is a fundamental element of our long-term growth plan, which involves broadening our global presence, enhancing overseas operations, accelerating export-oriented growth, digitizing trade, and accessing new markets globally,” the company stated.

Zarea remains optimistic that this strategic investment will boost its long-term growth trajectory and provide lasting value for its shareholders.

Earlier in the year, the B2B platform successfully raised Rs1.03 billion through the sale of 62.5 million shares in its first initial public offering (IPO) for 2025 on the PSX.

At the time, Zarea indicated that the IPO funds would be strategically utilized to fuel its ongoing expansion and improve operational efficiency. A substantial portion of the working capital will be allocated to Agri Biomass, a rapidly expanding sector as businesses increasingly embrace renewable and sustainable energy alternatives.

Furthermore, 24% of the funds will be dedicated to developing an internal logistics system, enabling Zarea to move away from reliance on third-party logistics providers.

In addition, 12% of the funds will be invested in technological improvements to ensure scalability and enhance the customer experience. The remaining capital will be used for marketing, human resources, and office expansion initiatives.