Honda Atlas to Introduce Hybrid Model with Advanced Driver-Assistance Tech

Honda Atlas Cars Limited (HCAR), a subsidiary of Honda Motor Co., Ltd., is set to launch a hybrid vehicle in Pakistan soon, incorporating Honda Sensing, a cutting-edge driver-assistance system.

Masaya Wakuda, HCAR’s President and CEO, revealed this development during the automaker’s annual general meeting (AGM).

Responding to shareholder inquiries regarding the absence of a hybrid variant in Honda’s current offerings, Wakuda stated that the company has been a global frontrunner in hybrid technology, especially in the United States, and aims to extend this expertise to Pakistan.

“In addition to Honda’s hybrid technology, the company is planning to integrate advanced Honda Sensing in the new hybrid model for Pakistan,” he elaborated.

HEVs Coming to Pakistan

This declaration occurs as competitors, including Toyota Pakistan, have already revealed their investment strategies in hybrid technology. Toyota recently shared its intentions to invest $100 million in the South Asian nation over the coming years.

During the AGM, shareholders also voiced concerns about the possible consequences for the company following the government’s decision to permit the import of used cars up to five years old into Pakistan.

The company’s chairman commented that “the import of used vehicles has been allowed under certain conditions. He also mentioned that the updated policy is projected to create more revenue and drive up the prices of reconditioned vehicles.”

Concerning regulations, Honda management emphasized that the prevailing Automobile Policy will stay effective until June 2026.

The government has implemented a 1%~2% carbon levy on existing Internal Combustion Engines (ICE) to encourage EV & Hybrid technology adoption in Pakistan. Moreover, the sales tax on compact cars has risen from 8.5% to 18% in the recent budget.

Last month, Pakistan introduced its long-awaited New Energy Vehicle (NEV) Policy 2025–30, which is designed to lower emissions and reduce reliance on fuel.