Atoms Secures Over $2 Million in Customer-Led Investment Round

Atoms, a sneaker startup with Pakistani roots, has successfully garnered more than $2 million through a private investment round involving approximately 450 of its customers. The announcement was made by CEO Sidra Qasim on social media platforms.

“Opening a private investment round for our customer base has proven to be an exceptionally rewarding endeavor,” Qasim shared in a recent LinkedIn update.

She elaborated that she engaged directly with several investing customers to understand their initial exposure to the company, their vision for its advancement, and to address their inquiries regarding the team’s brand development strategies.

“This experience has been the highlight of my professional journey,” she stated.

Qasim further suggested in her post that “every founder who has achieved product-market fit (PMF) should consider replicating this approach—it reinforces the purpose behind your work.”

Product-market fit, or PMF, refers to the degree to which a company’s offerings align with the demands of its target audience, coupled with a viable business model for monetizing that alignment.

“This is an exceptionally strategic initiative,” noted Saba Kalsoom, an advisor for early-stage startups.

She told Business Recorder that “When customers become key advocates by financially backing a company, it confirms their belief in the product and brand, indicating strong resonance with their needs.”

“For Pakistani startups currently facing constraints in venture capital availability, this model is worth serious consideration, and I’m eager to observe its impact,” she commented, further stating, “Whether through pre-orders, community-driven crowdfunding, or customer-led investment rounds, substantial growth potential exists here.”

Atoms is currently based in Brooklyn. Information from the company’s profile on wefunder.com reveals that it has secured upwards of $250,000 from a venture capital firm and boasts lifetime revenue exceeding $36 million. The profile also indicates that Atoms has sold over 840,000 products, including face masks and related items, to a customer base of over 200,000 individuals.

As of March 2025, Atoms reported having $281,498 in available cash. Over the preceding three months, the company’s average monthly revenue was $204,000, the cost of goods sold averaged $90,000 per month, and operational expenses averaged $200,000 monthly.

Wefunder.com highlighted a statement from Vijay Rao, an investor who contributed $415,000 in the latest round and had previously invested $15,000, stating, “My investment in Atoms stems from the belief that the team is doing more than just developing a sneaker company—they are transforming the essence of what a modern footwear brand should represent.”

“Atoms is not only committed to producing exceptional footwear (which they consistently achieve) but also dedicated to cultivating a brand that fosters genuine affection and a desire for involvement. Their dedication to excellence, community, and innovation is unparalleled.”