Image Pakistan Eyes Acquisition of Elegantes London

Image Pakistan Limited, a prominent fashion group in the nation, is considering acquiring Elegantes London (Holdings) Limited, a luxury fragrance brand listed on Harrods, as part of its strategic expansion into the fragrance market.

The publicly traded company announced this development in a statement to the Pakistan Stock Exchange (PSX) on Wednesday.

The notification stated, “We have been presented with an opportunity to acquire Elegantes London (Holdings) Limited, an ultra-luxury fragrance and wellness brand with significant brand equity and untapped potential in the UK and USA, providing an exceptional foundation for growth in the expanding global luxury market.”

Image Pakistan revealed its intentions to enter the fragrance sector soon, without specifying a timeline. The company will explore the acquisition of Elegantes London through its fully-owned subsidiary, Image International Limited, registered in England and Wales.

Image Pakistan Limited was established in Pakistan as a public limited company in 1990.

Originally known as Tri-Star Polyester Limited, the company changed its name in 2021. It specializes in the manufacturing and sale of embroidered fabric, polyester filament yarn, and ready-to-wear clothing.

Elegantes London, based in London, operates within the wholesale perfume and cosmetics industry.