Prime Minister Muhammad Shehbaz Sharif chaired a high-level meeting in Islamabad focused on the promotion of tourism across Pakistan. The session reviewed strategies to attract more domestic and international visitors, improve tourism infrastructure, and strengthen the sector’s contribution to the national economy.

Officials discussed plans to develop scenic sites, improve accessibility, and enhance facilities at key destinations. Emphasis was placed on promoting Pakistan’s cultural heritage, natural beauty, and adventure tourism potential.

PM Shehbaz Sharif stressed the need for collaboration between federal and provincial governments, private sector partnerships, and effective marketing to position Pakistan as a top travel destination. He underscored tourism’s role in job creation, foreign exchange earnings, and regional development, directing authorities to remove bureaucratic hurdles and ensure a safe, welcoming environment for visitors.