Experts have stressed that the media in Pakistan must take on a stronger role in raising awareness about family planning, as the nation struggles with rapid population growth and limited healthcare resources. This issue is directly linked to maternal health, child welfare, and overall socioeconomic stability, making awareness campaigns more urgent than ever.

The role of media goes beyond reporting. It has the power to influence public perception and promote family planning as a key part of responsible parenthood and sustainable development. Television, radio, newspapers, and digital platforms can all be used effectively to communicate the importance of reproductive health education, contraceptive availability, and family welfare services.

Despite family planning being one of the most cost-effective ways to improve maternal and child health, barriers such as cultural taboos, myths, and lack of awareness continue to discourage many families from taking action. With consistent and culturally sensitive information, the media can break these barriers, encourage household-level dialogue, and normalize discussions on reproductive health.

Pakistan’s growing population demands immediate and effective communication strategies. Strong media advocacy can support both government and non-government efforts to reduce maternal mortality, prevent unplanned pregnancies, and empower women through access to healthcare and education.

By giving consistent attention to family planning, the media can act as a vital bridge between policymakers and communities. It has the ability to ensure that family planning is not only a health measure but also a national development priority that benefits society as a whole.