Textile Hub B.V. Acquires Global Rights to Bonnie Doon Brand

Textile Hub B.V., an affiliate of Interloop Limited, a prominent textile exporter in Pakistan, has procured the worldwide rights to Bonnie Doon, a recognized legwear brand.

According to a notification issued to the Pakistan Stock Exchange (PSX) on Wednesday, the acquisition encompasses all global trademarks, existing stock, and e-commerce platforms, representing a calculated expansion by Interloop.

The notification stated, “We are pleased to announce that Textile Hub B.V., an associate company of Interloop Limited, has successfully acquired the Bonnie Doon brand, a respected name in legwear, from Bonnie Doon B.V. This acquisition includes the worldwide trademarks for Bonnie Doon®, along with associated inventory and e-commerce infrastructure.”

Bonnie Doon, originally an American sock brand, was established in 1957 by Alex Lee Wallau, as noted on the company’s website. The brand was introduced to the Dutch and European markets in 1969.

BonnieDoon® is also known for its design and manufacturing of private labels and bespoke legwear.

Interloop, founded in 1992, operates as a vertically integrated, multi-category enterprise specializing in the production of hosiery, denim, knitted apparel, and activewear. The company also supplies yarn to textile clients. It stands as one of Pakistan’s leading exporters and a major listed entity on the PSX.

All of Interloop’s production facilities are situated in Punjab province.

Based on the consolidated financial results for the nine-month period concluding on March 31, 2025, Interloop generated a consolidated revenue of Rs130,541 million, reflecting a 14.3% increase compared to the same period last year. However, net profit decreased by 78.4%, from Rs13,987 million to Rs3,028 million.